We invest in purpose-driven companies committed to transparency, respect and human progress.

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Third Prime invests in purpose-driven, high-integrity entrepreneurs who are developing innovative and high-margin solutions in very large markets. 

We lead Seed and Series A investments and keep significant reserves to follow-on in our best companies. 89% of our companies that have sought to raise additional capital have been successful, well above the industry average. 






First and foremost, we only seek companies that share our values.  In addition, we look for: 

  • Exceptional Founders

  • Opportunities in Large and Growing Addressable Markets

  • Differentiated Product/Technology

  • Evidence of Traction and Scaling Momentum

  • Strong Unit Economics and Path to Profitability





Following investment, we relentlessly support our portfolio companies and their founders. 

We help formulate hiring plans, refine product road maps and go-to-market strategies, identify objectives and key results and build financial and cash management models. We provide counsel in critical decisions and furnish real-time guidance across operational, transactional, financial, legal, HR and marketing matters. And most importantly, we leverage our private equity, legal, marketing, banking and real estate networks to connect founders to potential partners, experts and service providers.

We too are founders, owners and operators of successful companies and know what it takes to shorten and steepen the value creation cycle. Our team has also worked together for more than a decade.  



Jeff Adelson-Yan

Jeff is a Partner and is involved in the mentorship of portfolio companies. He has extensive experience in digital marketing, general management, business operations, product development and sales. Jeff also serves as President and Co-Founder of Levelwing, a digital marketing firm that has been recognized four consecutive years on the prestigious Inc. 500|5000 list of Fastest-Growing Private Companies in America. Jeff has been named Ernst & Young Entrepreneur of the Year®.


Wes Barton

Wes is a Managing Partner and is involved in all aspects of the fund's business. Prior to co-founding Third Prime Capital, Wes was a mergers and acquisitions attorney with Skadden Arps where he structured and negotiated corporate transactions. After practicing law, Wes was a member of the technology investment banking group at Bank of America Merrill Lynch and worked with Trimaran Capital Partners as a private equity and hedge fund professional. Wes has experience as a board member of Phase Change Energy Solutions, NewtonX, The New Primal, LoanStreet, El Pollo Loco (Nasdaq: LOCO), ChanceLight, Village Voice and Jingle Punks Music. Wes graduated summa cum laude from Western Kentucky University and received his J.D. from Duke University School of Law. 


Keith Hamlin

Keith is a Managing Partner and is involved in all aspects of the fund's business, including sourcing opportunities, underwriting and negotiating fund investments and providing strategic and advisory support to portfolio companies. Keith began his career as a mergers and acquisitions lawyer representing private equity funds in the acquisition, financing and sale of portfolio companies. Subsequently, he managed the alternative investment portfolio for a NY-based family office, focusing on direct investments in private companies, acquisitions of distressed hospitality assets, the development of self-storage and residential condo assets and capital allocation to private equity, venture capital and hedge funds. Keith has been investing personally in private companies since 2005 and currently serves on the boards of Latch, Phase Change Energy Solutions, The New Primal and Zipdrug. He is a graduate of Duke University and Harvard Law School. 


Steve Parker, Jr.

Steve is a Partner and is involved in fund development and the mentorship of portfolio companies. He also serves as the CEO and Co-Founder of Levelwing, a leading marketing services and analytics firm. Steve brings extensive experience in digital media and technology to the strategic needs of Third Prime Capital's portfolio companies. Steve’s experience includes leading digital marketing strategy for various brands on the world’s largest stages - every Super Bowl since 2008 and the Rio Olympics. Steve's operational experience includes building and scaling teams from the ground up. He has been named Ernst & Young, Entrepreneur of the Year™ and AMA Marketer of the Year.





We are proud to support some of the best and brightest minds disrupting and reshaping their respective industries. As a partner, we consider ourselves fortunate to roll up our sleeves and do whatever is needed to help support our entrepreneurs. Having founded and run our own companies, we consider it a privilege to invest in our peers.

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We'd love to hear from you.



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New York, NY 10022



913 Bowman Road, Suite 103

Mount Pleasant, SC 29464